Check Your Company’s Financial Health: Part 1

The most basic accounting software is going to be able to produce two reports using the accounting entries you have already made: the Balance Sheet and the Income Statement. These two reports are at the heart of financial reporting.

 

Today we will discuss the Balance Sheet.

 

The balance sheet is a snapshot of a company’s financial position at one given moment. So if you log into Quickbooks and run the balance sheet for January 31st, 2015, the report produced will show your account balances as of that date.

 

A balance sheet is organized into 3 major sections

  • Assets
    • Cash
    • Outstanding invoices
    • Expenses paid before they are incurred
    • Long term investments like inventory, real estate or equipment
  • Liabilities
    • Outstanding bills
    • Customer Deposits on future work
    • Short term and long term debt outstanding
  • Equity
    • Past year income
    • Ownership Shares in the company
    • Current year Income

 

The balance sheet always balances! Meaning Assets = Liabilities + Equity. This is the heart of double entry accounting but for our purposes, we will skip the mechanics.

 

What should you care about?

 

Cash

 

If you run the BS report for the last day of the month, this account balance should match the account balance on your bank statement at the end of the month. It gives you a quick view of how much cash you have in the bank.

 

Hint: I highly recommend having a cash flow budget to help track your spending needs throughout the month. This reports uses your anticipated income and expenses to predict your daily bank balance.

 

Accounts Receivable

 

When you create an invoice in your accounting system, an entry is made in the accounts receivable account to track the total amount outstanding for services or products sold. This account balance can tell you exactly how much cash you can expect from your customers.

 

Hint: AR accounts have a supplementary report called an aging schedule, which will show you how long the invoices have been open. This important information can help you determine how likely you are to receive the payment and who you need to follow-up with for late payment.

 

Accounts Payable

 

This account is the offset to your receivable account. It tells you how much you owe vendors based on how many bills you have entered into the accounting system. I emphasise that last part because if you haven’t entered the bill into the system, it’s not going to show up on the report.

 

Debt & Equity

 

If you have to borrow money to run your business, it’s going to come from two sources: creditors like a bank (Debt) or individuals with an ownership interest into your company (Equity). Both sources are expecting compensation for their contribution but typically a creditor has a set payment plan whereas an equity partner relies on management to disperse unused cash as it is available.

 

Let’s take a look at an example QB balance sheet:

BS Quickbookd

Our dummy company, Pinnacle Construction, has a high cash balance and accounts receivable balance in relation to their accounts payable balance. This suggests that the company has plenty of operating cash to handle its bills. However, when you take a look at the liabilities section, there are two loans listed that will impact the availability of cash and a large amount of outstanding work that hasn’t been completed (contract liabilities).

 

To add to the mix, the net income, which generates from the Income Statement, listed under the Equity section is negative. Meaning they earned less than they paid out for operations as of this date. That expected negative cash flow plus the high loan balances and the possibility of increased cash needs to complete the outstanding contracts should be a red flag. This is a situation where a cash flow projection could save this company from defaulting on its obligations and alert them to potential shortages.
A bank considering extending credit to the company might wonder whether Pinnacle can actually meet its obligations and this is a question the business owner should be asking themselves as well. The balance sheet serves as a jumping off point for you to dig into the details of your finances and truly test the financial health of your company.

 

Virtual CFO? What’s That?

Accounting, just like every other industry, has made great leaps in technology. Yet, most small business still hire in house accountants to complete their bookkeeping and reporting. Not only is a small business paying the accountant a salary, but they are also stuck with payroll taxes and the high cost of medical benefits.

TRUTH: Most small business accounting doesn’t require a full time employee

TRUTH: You can outsource high quality custom reporting

A virtual CFO can prepare your books without ever having to step foot in your office. My Virtual Accountant uses the best software in the industry to communicate with clients and securely transfer data and prepare your books. We can use this data to create custom reporting.

Imagine receiving a monthly profitability statement for each of your product lines or a sales manager analysis that shows you which employee gives you the highest return for their salary. A financial projection for your newest merchandise can eliminate costly new product launch mistakes and help you plan for the future.

A virtual CFO gives you the advantages of in house finance staff without the costs your competitors are paying.