LETTER FROM SARAH
When you start an accounting firm, one of the things you hear repeated is that you have to identify your niche. The first couple months that I spent trying to build my brand, I targeted anyone that would listen but I kept seeing this concept pop up. I would go out to the barn to clean stalls, which also doubled as my brainstorming session, and try to come up with an image of my perfect client. Who did I want to champion? What businesses did I want to help succeed? I must have gone through every profession under the sun and nothing seemed to fit.
I went through this process over and over for literally months. Finally my wise counterpart pointed out that outside of work, all I ever wanted to do was spend time with horses and horse people.
Why wasn’t I helping equestrians with their life’s work?
The answer had been in front of me the whole time, but I had spent so many years seeing my professional career as distinctive from my riding career, that I wasn’t able to see the opportunity.
Has your accountant run a boarding business? Have they worked as a show trainer and spent weeks on the road with clients and horses? Have they gone through the exhaustive process of evaluating and selecting a profitable horse business to purchase? Guess what? I have done all of this and more.
I have looked through the lens as both an amateur consumer and a business professional and I know what it takes. I know how long those show days are and why you haven’t sat down with your accountant in months. I know how tight your margins are and how hard it is to find money for that new footing.
I am here to help. I spend my time developing better ways for you to run your business, better ways for you to answer financial questions, and better ways for you to make money.
Contact me right now to discuss your dreams, goals, and struggles. I can help.
- Sarah Judson, MBA
